Life moves fast. Suddenly, we’re the grown-ups. Parents aging. Retirement approaching. Kids still needing us. And somehow, we’re supposed to have it all figured out.
If you’ve ever thought, “I should really get my affairs in order...” but didn’t know where to start — you’re not alone.
Here at Aloe Empire, I offer practical tools to help Gen Xers like us feel more in control of our future. Whether you're planning ahead for retirement, sorting out your personal affairs, or just trying to reduce financial stress, I’m here to help you take it one step at a time.
Let’s get your future sorted — without the overwhelm.
Hi, I’m Elise — founder of Aloe Empire.
After 20 years in corporate HR (working through high-stakes mergers and restructures), I found myself dealing with something far more personal: the emotional and financial chaos that comes when aging parents aren't prepared — and neither are we.
I realised how many Gen Xers are carrying silent stress about the future. That’s why I created the Foundations for Freedom workbook — to help people like us take control of our personal affairs, make informed decisions, and start building real peace of mind.
It’s not about being perfect. It’s about being prepared.
💠 Coming Soon - A free guide to help you get your life in order (without the overwhelm) —
"The Actually Useful Gen X Checklist" covers the things we often ignore until it’s urgent… but wish we’d sorted sooner.
💠 A real-world chat about getting older, making space for what matters, and creating a future that actually feels good —
No lectures, no pressure, and definitely no financial jargon.
💠 A space to explore what’s next —
Whether that means getting organised, finding more freedom, or just feeling a bit more on top of things again.
You don’t need a five-year plan. You just need a place to start. And that’s exactly what you’ll find here.
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